BMW sparks an advertising battle with Audi

Earlier in the year, Audi and BMW went to war using billboards in the US, exchanging a few friendly blows below each others belts. I for one, thought the ads were cool and showed a competitive nature to the  brands not normally associated with your typical automobile advertisement. So now, BMW has taken the first step and modified their “Jump for Joy” ad to include their friendly German neighbors.

The first video is the original “Jump for Joy” ad.

The part two of “Jump for Joy” includes Audi.

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