Audi’s BIG doo-doo!

Audi named its first fully-electric sports car the “e-Tron”. The team behind that decision probably should have done their homework because the brand may face a little “crap” because of it. You see, in French the word “étron” means crap, turd, dirt, etc. So Audi has basically gone and named its electric car after “kaka”. Back to the drawing board fellas?

[Source: Green Car Reports]

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2 Comments on “Audi’s BIG doo-doo!”

  1. 6are8 Says:

    That’s funny, reminds me of GM’s fiasco in Latin America when marketing the Chevy Nova, which literally translates to “will not” or loosely “no go”!

    But as some Audi fans may already know, the e-tron will will most likely be launched as the R4 🙂

    • el wehbi Says:

      The R4 is probably what they will call it. The only problem now is the “e-tron” moniker was supposed to head all of their electric-driven automobiles. I’m sure they will now rethink that one lol.

      2 other car names which didn’t sit well with international markets were the Mitsubishi Pajero and the Buick Lacrosse. I won’t state what they mean because they are definitely R-rated lol.


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