Ferrari trying to read your mind?

According to industry reports, Ferrari is working on a new driver monitoring system that would use a number of sensors mounted in the cabin which would monitor driver alertness, heart rate, blood pressure, blink rate and other activity. In turn, the car’s stability control systems would then make the necessary adjustments to maintain safety. How serious is this? Ferrari has apparently filed a series of global patent applications, some of which state the following:

“Drivers tend to miscalculate — in particular, overestimate — their driving skill and, more importantly, their psychophysical condition, with the result that driver-selected dynamic vehicle performance simply reflects the driver’s wish, as opposed to the driver’s actual psychophysical condition and proficiency… The biometric sensors may comprise a piezoelectric measuring device for measuring the driver’s respiration, a device for measuring the driver’s blood pressure and heart rate, a television camera for monitoring the driver’s eyes (blink rate) to determine the driver’s alertness, a device for monitoring the electric activity of the driver’s brain, a device for recording the driver’s surface temperature and a device for recording the conductivity of the driver’s skin (to determine the degree of perspiration).”

Do you think this type of technology would be effective or is it a bit too intrusive?

[Source: AOL Autos]

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2 Comments on “Ferrari trying to read your mind?”


  1. Lots of “old people” drive Ferraris, so this is probably a good idea. LOL

    All kidding aside, it seems like a very cool system, especially for under experienced drivers. If it can sense panic (i.e. loss of control), drunkenness and someone falling asleep at the wheel, then I’m all for it.

    Unfortunately and fortunately, cars are heading in the direction of driving themselves. Just imagine a world where you don’t have to worry about being hit by inattentive drivers. That’s going to be nice.

    • el wehbi Says:

      Thanks for visiting FerrariForLife!

      I think the system has its benefits, as well as its shortfalls. You are right when you say that we are heading in the direction of cars driving themselves, which I think is totally sad. On the other hand, it would be nice to have cars that pay attention to what their careless drivers / owners may be doing at the moment (i.e. texting, not looking straight ahead, etc.) instead of being focused on the road. This system could save lives.

      I guess it’s just a matter of trusting the technology, while at the same time, perfecting the technology from Ferrari’s end also.

      Here’s to the future!


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