Texting + Driving = Nothing Good (w/video)

We all know that we have been facing a major issue in Kuwait and the region when it comes to traffic-related fatalities. Zain hopes to help tackle this issue with the “Drive Zain” campaign raising awareness about the fatal implications of texting while driving. Zain realizes that since it provides the text messaging service, it has a responsibility towards its community and stakeholders to promote the use of it safely.

This weekend, Zain will be having an event at The Avenues mall for Drive Zain. Stop by and show your support. Watch the TV ad after the jump.

Visit their wesbite @ drivezain.com

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4 Comments on “Texting + Driving = Nothing Good (w/video)”

  1. Mathai Says:

    If only it were effective 😦

    • el wehbi Says:

      I think that their efforts (which are not little by any means) need to be aided by the police force. Companies cannot do it on their own. They can help spread the word and influence people through media; however, real enforcement can only be implemented by the police.

  2. SpdLmtNA Says:

    That was heavy. I think it would be banned here in the states.

    • el wehbi Says:

      Shock tacticts are the only things that seem to work in this part of the world, unfortunately. I’m hoping this campaign has a positive outcome for everyones sake.


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