Land Rover Defender can’t defend itself from change

Land Rover has confirmed that the Defender icon’s replacement is set for production in 2015, which would make it 67 years since the original Defender (above) was first produced in 1948.

So why change things now? Apparently sales have been lackluster, but is there opportunity for things to get better?

Land Rover segments the SUV market into three categories: luxury, leisure and utility. The first two are covered by the Range Rover and Freelander models, respectively, while the utility segment is covered by the Defender. But poor performance in that sector meant that Land Rover needed to re-invent its icon in order to keep up with the times.

The Land Rover DC100 concept you see in the images above is just that… a concept. However, this doesn’t mean that the production model won’t borrow design elements from it, but there’s still plenty of time for Land Rover to tweak and change things around until the car’s production at the end of 2015.

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2 Comments on “Land Rover Defender can’t defend itself from change”

  1. Mathai Says:

    The styling is a little freakish and seems to have lost some of the ‘butchness’ of the classic.

  2. Marzouq Says:

    Looks a bit too much like FJ from the side for some reason! I hope it stays rough around the edges!


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