Bugatti honors the Middle East market… wants it to be more creative

Bugatti presented three special models of its Veyron 16.4 Grand Sport at the 2011 Dubai Motor Show to honor the Middle East market. By doing so, Bugatti wants its exclusive clientele in the Middle East to see how “creativity and inspiration can be successfully driven to individualized luxury”. The first model has a bright yellow body, a black carbon underside and black wheels.

The interior follows suit with the seats finished in yellow leather with black stitching. The middle console is in black carbon, while the dashboard, steering wheel and gearshift are covered in black leather with yellow stitching.

The second model comes in blue carbon and polished anodized aluminium. The rims, the grills and air intakes are in a polished aluminium finish.

The interior uses tangerine leather, with the door panels, dashboard, steering wheel and console covered in dark blue Indigo leather. In contrast with the blue, there is tangerine stitching on the steering wheel and gearshift knob.

The third model comes in the green carbon fiber with polished aluminium. The rims and the exterior rearview mirrors are also covered in polished aluminum.

The interior is definitely more understated, with green and silver leather used throughout.

Conisdering Bugatti has limited the Grand Sport edition to 150 units, with only 45 sold, the automaker wants to sell more cars, and there may be no better audience than the Middle East. Ranging between 1.5 to 1.8 million euros, these super-exclusive models are not cheap.

Has our lesson in creativity been learned?

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5 Comments on “Bugatti honors the Middle East market… wants it to be more creative”

  1. Great post, great cars, and truly great innovative color schemes

  2. SpdLmtNA Says:

    Still not a big fan of a computer doing most of the driving, but I can def respect this car as a technological achievement (as a close friend once said). The yellow brings back nightmares of middle school.

  3. Miss Good Egg Says:

    That’s enough yellow to mark my text book 😀

  4. el wehbi Says:

    @Kuwaiti Boys Toys: Thanks man! Is it wrong that the yellow one seems to catch my eye the most? Yikezzz!

    @SpdLmtNA: The Veyron is definitely not everyone’s cup of tea, but like you said it is a “technological achievement”. I wouldn’t mind wringing one out hehe

    @Miss Good Egg: Or use it as a post-it note 🙂

  5. my favourite is the blue carbon fiber one..

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