BMW M’s badge… what does its tri-color design represent?

BMW’s M brand is probably one of the most recognizable sub-brands in the automotive industry. The M division was initially developed to support BMW’s motorsport activities, but as time marched on, it became a monster of its own. BMW M is now responsible for creating modified versions of BMW cars with the engines, transmissions, suspensions, aerodynamics and more all bettered with performance in mind. But haven’t you ever wondered what the tri-color badge actually stands for?

The blue color represents BMW’s home region in Germany: Bavaria. It’s also the same blue used in the parent brand’s identity.

At the time of conception, BMW worked closely with Texaco – an American oil conglomerate – as they were involved with the M racing team. Eventually, BMW had to purchase the rights to use the red once the partnership ended.

The purple stripe consists of a blend of the two blue & red colors, representing what was BMW and Texaco’s partnership.

I’m actually happy they didn’t change it. It’s simple, yet unique. Any thoughts?

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6 Comments on “BMW M’s badge… what does its tri-color design represent?”

  1. The Stig Says:

    Interesting.. M was also named best letter in Motorsport industry once by a car magazine..

    And not like AMG, they dont use the badge on every single car.

  2. qabaq Says:

    great info, never thought about it.


  3. el wehbi Says:

    @The Stig: I didn’t think about that until you mentioned it… it’s true that the M badge is not utilized on many of their cars. Mercedes does tend to throw in the occasional body kit and plaster AMG on it.

    @qabaq: You’re very welcome buddy!

  4. Miss Good Egg Says:

    3afsa behind something so tiny. Interesting though 😀

  5. SpdLmtNA Says:

    Hmm, never knew that either… strange that they pay homage to a US brand.

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